Dear PointPay Family,
PointPay CEO Vladimir Kardapoltsev participated in a traditional AMA session on January 30th, 2025. He shared the latest news about PointPay, made several announcements, and discussed a lot of events within the platform!
Below is a summary of the AMA held on January 30th, 2025.
AMA Transcript
Vladimir (CEO): Hello, PointPay family. Welcome back to our traditional AMA session. This marks the first AMA of 2025, and I hope everyone had a wonderful New Year. Joining me today is Diana. Hello, Diana.
Diana (Host): Hello, everyone. Let’s begin by hearing the latest updates from Vlad.
Vladimir (CEO): Thank you, Diana. As mentioned, this is our first AMA of the year, and I must admit, I’m a bit overwhelmed by the sheer volume of updates and events that have taken place—not just within PointPay but across the broader crypto world. We’ll cover everything from Trump’s election to the MICA regulations, as well as developments within our company over the past month.
Now, let’s focus on the latest news from PointPay.
Over the past month, the price of our PXP token has decreased from 4 cents to 2 cents. I understand this has been disappointing for many of our holders, and it’s equally disappointing for us. However, there are some positive indicators worth noting.
Our daily trading volume has remained stable, which is a good sign. It demonstrates continued interest in the token. While Bitcoin’s all-time highs and the growing interest in other coins have diverted some attention from PXP, this was somewhat expected.
The traffic on our website remains strong, consistent with levels from six months ago. Additionally, the trading volume on our exchange continues to grow daily, which is encouraging.
We recently concluded a PXP trading competition, which saw a total trading volume reaching millions of PXP on our platform. Congratulations to all the winners: the top trader received 5,000, the runner up 3,000, and the third-place winner $2,000. This competition positively impacted PXP’s price and volume, particularly toward the end, when both saw significant increases. Thank you to everyone who participated.
Despite the recent downward trend, PXP remains popular and in high demand. The price decline can be attributed to several factors.
As part of our marketing campaigns, rewards were distributed in PXP tokens. Some recipients chose to sell their tokens, creating downward pressure due to oversupply.
In December, we onboarded numerous key opinion leaders (KOLs) through a month-long marketing push. This effort paid off in terms of platform registrations and popularity. However, we compensated these KOLs in PXP tokens, as outlined in our tokenomics. While this decision was legitimate and within budget, it contributed to the price decrease.
Despite these challenges, this may be an opportune time to acquire PXP tokens. With more products set to launch, the current price presents a potential opportunity before broader interest returns. Thank you for your continued support, and let’s move forward with optimism.
Let’s now shift focus to some positive developments. Many of you may have noticed that we’ve been working extensively on enhancing our website’s user interface and internal features. We’ve rolled out updates in several stages, introducing new layouts, styles, and technical improvements to the main page. A redesign of the header is also underway and will be released in the coming weeks.
Additionally, we’ve addressed feedback regarding our mobile app, which some users found outdated. The app has now been redesigned, and I believe it looks absolutely stunning.
Currently, we’re focusing on improving the onboarding experience and launching the PXP Portal. The PXP Portal will serve as a rewards hub where users can earn incentives by completing specific tasks.
Originally, we planned to distribute rewards in PXP tokens, but we’ve since decided to offer actual monetary rewards to better attract new users. While these features are primarily aimed at new users, existing users who haven’t completed the tasks will also have the opportunity to participate.
Rewards will include permanent PXP points, providing a lasting discount on your account, as well as 10, 15, or $20 in trading fee credits. This approach ensures that while we’re not profiting directly, we’re committed to adding value for our users. For high-volume traders, this could make our platform an even more attractive trading terminal.
We’ve also redesigned user levels, which required a brief technical maintenance period last week. The platform was temporarily offline for a few hours as we implemented these updates and improved system speed. Although the timing wasn’t ideal, the changes are now live on the backend, with frontend updates for the mobile app and onboarding experience rolling out soon.
While we continue to see solid numbers in terms of new registrations, we recognize that onboarding remains an area for improvement. This is now a key focus for our team, and we’re confident that the upcoming updates will enhance the overall user experience.
It’s challenging to summarize all the updates concisely, as we’ve touched on numerous areas simultaneously. However, here are the most notable changes:
One of the most noticeable updates was the redesign of the top panel and certain internal menus. The main idea behind the UI update was to create a more compact and stylish result, allowing users to accomplish tasks in just a few clicks rather than many. We’ve focused on slimming down the platform, organizing it for efficiency, and applying these principles across the entire interface to ensure a streamlined and visually appealing experience.
Additionally, we’ve updated a significant number of legal documents. This was necessary due to the European MiCA legislation, which came into force on December 30th. These updates ensure compliance with the new regulatory framework and align our operations with the latest requirements.
This month, we have been actively working toward obtaining a MiCA license. The process is complex and highly demanding, requiring extensive documentation and legal compliance. At present, we operate two entities—one in Lithuania and one in Poland. While we are making progress, the regulatory burden is substantial. Obtaining the license necessitates a significant volume of policies, safeguards, and legal expertise. We have a strong legal team in place, and we expect the process to become more active in February, aiming to submit all required documentation by April.
If we do not receive the license, we can continue operating as is until mid-summer. In Poland, the situation remains uncertain. Initially, the government announced a transition period until 2026, but in January, they revised the deadline to June 30. There are indications that it may be extended further, so we will continue monitoring developments. Regardless, we are committed to submitting the necessary documents.
The regulatory requirements also impose significant financial challenges, particularly in staffing costs. Currently, our operational model benefits from having multiple offices and a distributed team across various jurisdictions. Our employees work from different locations, including Ukraine, Poland, Lithuania, Dublin, Kazakhstan, and Turkey. However, MiCA regulations require that employees be physically located in the country where the company is licensed, meaning they must be employed under local labor laws and taxed accordingly.
This requirement has even led to discussions about relocating to Poland. If the regulations remain unchanged, future updates from me may include a potential move. Additionally, the legislation mandates that companies operate from physical offices rather than remotely, which contradicts the modern trend of online work. The minimum required staff size is 20 employees. For reference, PointPay currently employs around 50 full-time staff members, but only five are based in Poland.
These changes could significantly impact our economic model, potentially doubling staffing costs. We must carefully evaluate whether compliance with these requirements is viable, given that our user base is not limited to Europe. We have a strong presence in South America, particularly Brazil, as well as in Africa and other regions.
We will continue assessing the situation and adapt as necessary to ensure the best path forward.
We are also closely monitoring developments in the US regulatory landscape. Currently, obtaining a license in the US requires applying separately in each state, making the process extremely complex and costly. Without a specific license for a state, servicing customers there is not permitted. The cost of acquiring a single state license can reach hundreds of thousands of dollars, and obtaining full coverage across all 50 states is estimated at a minimum of $5 million.
At present, we hold a money transmitter license in Wyoming, but broader expansion remains challenging under the current framework. There have been discussions about potential legislative reforms, with former President Trump proposing a unified Pan-American regulatory approach. If implemented, this could significantly simplify the licensing process, similar to how European regulations allow companies licensed in one country—such as Poland or Lithuania—to operate across all EU jurisdictions. The introduction of MiCA has further streamlined this process in Europe, making regulatory compliance clearer.
However, in the US, uncertainty remains. While businesses are required to meet regulatory expectations, the necessary legislation has yet to be passed, leaving companies in a difficult position. We are forced to anticipate potential requirements and prepare accordingly, despite the lack of a clear legal framework. This makes planning incredibly challenging, as we may have only six months to comply once regulations are finalized.
For now, securing regulatory approvals remains one of our primary efforts, alongside ongoing platform development.
As I mentioned earlier, Trump won the election, as I had predicted. Following his victory, the Trump coin was listed on PointPay, though its price declined, which was expected. Since taking office, he has signed numerous executive orders, and we are closely watching how his administration will approach crypto regulation in the US.
Currently, we anticipate several key changes. First, SEC Chair Gary Gensler has left his position, and we expect a pro-crypto replacement. Second, there have been discussions about legislation related to a Bitcoin reserve, though details remain unclear. Third, and most importantly, there is growing momentum for federal-level cryptocurrency regulation. If implemented, this would significantly simplify compliance by replacing the current state-by-state licensing model.
Now, let’s move on to platform updates once again. We recently introduced several new listings. As mentioned earlier, we added Trump Coin, but after Melania released her own token, we decided not to list it. However, we did add other notable assets, including USDQ, EURQ, and PINU100X— all popular among traders.
USDQ and EURQ are included in our stablecoin offerings. These stablecoins, issued by Quantoz, are fully backed by USD and EUR, ensuring secure and stable transactions. There has been ongoing discussion in the European community about USDT not being fully regulated in the region, which is why alternative stablecoins are gaining traction. USDC is regulated in Europe, and USDQ also meets regulatory standards.
Quantoz, the issuer of USDQ, is a fully regulated entity based in the Netherlands and operates under the direct supervision of the German Central Bank. Given Germany’s stringent regulatory framework—the most rigorous in the EU—this adds significant credibility to the project.
We’re excited to expand our stablecoin offerings, providing traders—especially those in Europe—with greater flexibility and security.
Now let’s talk about Meme City.
We first partnered with Meme City in December, but this month, we’ve taken our collaboration even further. Right now, as part of our partnership, we’re running a meme creation competition. The idea is simple: you can create your own Meme Coin on the Meme City platform in just a few minutes. The process is quick, easy, and costs only 10 PXP in gas fees—roughly $0.20.
Meme City has also introduced AI functionality, allowing users to generate text, images, and backgrounds automatically. It’s a modern, innovative feature that makes the experience even more exciting. We’re still looking forward to seeing some creative submissions!
The competition prize pool is $1,000. Among all Meme Coins created in January, we’ll select the most popular token through a community vote. The winner will be announced on January 31st, and the creator will receive $1,000. Additionally, I can now confirm that the winning token will be listed on PointPay for free—an extra bonus from us!
There’s still time to participate. Today is January 30th, which means you have one more day to create your token and generate some buzz around it. With the surge in activity, you still have a chance to take the top spot and claim the winning title in Meme City.
This isn’t the only news about Meme City. You can now buy PXP on Meme City using USDT, BNB, Ethereum, and TRX. Until now, PXP was only available on centralized exchanges—Bitrue, Whitebit, MEXC, and PointPay—exclusively for USDT. We had promised more trading pairs, and now, thanks to our agreement with Meme City, you can purchase PXP with BNB, Ethereum, and TRX.
Additionally, this month, we launched the PointPay x Meme City Learn & Earn campaign. The process is simple: read a short paragraph and answer 15 questions, divided into three sets of five. Upon completion, you’ll receive $1.50—free to withdraw or use as you like.
Spots are limited, and as of an hour ago, around 300 places were still available. The prize pool is running out quickly, so don’t miss your chance to participate. I was personally involved in writing the questions, so I’d love for you to take part. See you there!
So the next topic is the changes to the Telegram mini app. This topic hasn’t been widely discussed, mainly because Telegram initially presented it in highly technical language for developers. In short, Telegram now plans to restrict all mini apps to using only the TON blockchain. Previously, TON operated as an independent part of Telegram’s ecosystem, but moving forward, all payments and transactions within mini apps will be limited to TON.
We’re closely monitoring the situation to see how this change will unfold and what impact it may have.
That covers everything I wanted to mention today. We’ve discussed key developments in crypto regulation, world politics, and upcoming changes—especially in the US, where major crypto-related initiatives are expected. We’ll keep an eye on how things progress.
Vladimir (CEO): Now, let’s move on to your questions.
Diana (Host): Market statistics can be quite complex. We continuously monitor various PXP metrics across platforms, but reporting methods differ, sometimes leading to discrepancies. That said, $30,000 seems relatively low, which could indicate a high number of long-term holders or other market factors. Additionally, given the current market depth, even a few thousand dollars can impact PXP’s price—an opportunity for those holding substantial amounts.
Regarding trading volume, we are actively working on increasing engagement. We’ve introduced initiatives like the PXP trading competition and continue enhancing the token’s utility. PXP is designed primarily as a utility token, offering benefits such as trading fee discounts for holders. We are constantly expanding its use cases to strengthen its value.
For instance, with the launch of our blockchain, PXP can now be used for gas fees. The token follows a deflationary model, and its utility extends to user levels—holding PXP on our platform reduces maker and taker fees. Each new feature and partnership aims to enhance PXP’s attractiveness to investors.
Our collaboration with Meme City is a great example. Users can create meme tokens on the PointPay blockchain at a minimal cost. Each transaction within this ecosystem contributes to PXP’s usage and demand. Expanding such use cases, both within the platform and through external partnerships, is key to increasing PXP’s value.
While we acknowledge that market conditions aren’t ideal, we are committed to organic and legally compliant growth. As a regulated entity in the EU, we cannot engage in market manipulation, such as token buybacks. However, our strategy focuses on strengthening the platform, increasing adoption, and ensuring a user-friendly experience. By attracting more users and expanding PXP’s real-world applications, we aim to drive higher trading volumes and long-term value appreciation.
Diana (Host): What are the planned strategies for marketing?
Vladimir (CEO): As I mentioned earlier, we launched our marketing efforts at the start of Bitcoin’s growth cycle, aligning our strategy with market trends. We collaborated with bloggers, YouTube influencers, and other key opinion leaders to promote PXP as much as possible. The results were decent—we saw a twofold increase in platform registrations, which is a positive outcome. These new users are joining, depositing funds, and engaging with the platform.
However, because we paid influencers in PXP, some sold their tokens, leading to a price decline. While we still have a strong base of long-term holders, we expected a higher return on investment for the time and resources spent. After analyzing the effectiveness of these campaigns, we are now refining our approach to attract new users more efficiently.
Currently, we see significant user growth from email marketing, Facebook, and external crypto news platforms. While these efforts might not always be visible, they are driving steady increases in registrations and conversions. Our main focus now is improving the user onboarding experience. Feedback from focus groups highlighted areas for improvement, so we are optimizing how users join, engage, and receive rewards within their first days on the platform.
In terms of marketing channels, we worked with 70 key opinion leaders who created content for us. While the exposure was valuable, the strategy proved expensive, and the customer acquisition cost per user was not as effective as expected—especially considering the impact on PXP’s price. Comparatively, Facebook and other digital marketing strategies are proving much more cost-efficient, with acquisition costs four to five times lower than influencer campaigns.
Ultimately, our focus remains on sustainable growth. While some marketing efforts may not be immediately visible, we continue to see a steady increase in our user base, which is key to PXP’s long-term success.
Diana (Host): How are things going with withdrawals? Have you managed to achieve a processing time of less than five minutes?
Vladimir (CEO): Yes, our efforts to speed up withdrawals have been highly successful. According to our latest data, the average processing time is now around 2.5 minutes. In fact, most withdrawals—especially smaller amounts—are processed automatically within seconds.
However, there are still some delays for older accounts with incomplete data records. For users who joined the platform more than two and a half years ago, withdrawals are typically instant and fully automated. But for a small number of accounts—around a hundred—processing may take longer due to missing information.
Overall, the vast majority of withdrawals are now completed within five minutes, ensuring a smooth experience for our users.
Diana (Host): The partnership with Meme City is quite significant. Are there any special reasons for this?
Vladimir (CEO): Not particularly unique reasons, but our collaboration has grown significantly over time. Meme City is a relatively new platform eager to expand, and we've supported their efforts as they work to capture the market dominated by platforms like PumpFun and Bullex.
This partnership has been mutually beneficial. They've provided us with favorable opportunities, and in return, we've helped bring new users to their platform. A key development is that users can now buy PXP with BNB, Ethereum, and TRX on their platform—an initiative they introduced to offer more flexibility in meme token creation.
Their platform has also improved significantly. Initially, the Meme competition required users to manually upload images, but now, with AI-powered features, users can generate coins and text automatically. We closely monitor their progress and believe they are among the most innovative companies in the space.
Meme City has a strong product and great potential, and we’re proud to be part of their journey. We look forward to seeing them secure a significant market share as they continue to develop.
Diana (Host): What steps will you take to increase the price of the PXP token?
Vladimir (CEO): That’s a great and very common question. I’d like to clarify that we cannot directly influence the price of PXP—it’s entirely driven by market supply and demand across different platforms. Our focus is on increasing demand by enhancing the platform and expanding the token’s utility.
Currently, PXP is primarily used for user levels, which provide discounts on trading fees and other benefits across the PointPay ecosystem. We continuously add new ways to use the token, including active bonuses and platform-wide discounts. Another key aspect is the growth of the PointPay mainnet, where PXP is used for gas fees, making transactions extremely cost-effective.
PXP staking also plays a vital role, allowing users to earn rewards by locking up their tokens with minimal effort. Additionally, we’re expanding PXP’s utility with upcoming developments—such as our NFT platform launching by the end of the summer—which will create even more opportunities for token usage.
Ultimately, the best way to drive PXP’s value is by increasing its use cases, making it an essential part of the ecosystem. The more people use PointPay and its features, the stronger the token’s position in the market.
Diana (Host): Most of the staking options have disappeared, leaving only PXP. Why is that, and when will other options be available?
Vladimir (CEO): First, I’d like to emphasize that PXP remains the most reliable and convenient staking option on PointPay. Currently, it offers around 8% rewards, with various time frames depending on the amount staked.
Regarding other staking options, we regularly adjust availability based on demand. In the past, we had multiple staking options, but they weren’t very popular among users. Since staking rewards need to be funded and managed efficiently, we decided to prioritize PXP, which has the highest engagement.
That said, we are considering reintroducing additional staking options in February. If there is sufficient interest, we may expand our offerings again. However, our main focus remains on ensuring that staking options provide real value to users.
Diana (Host): Sometimes trading pairs disappear from PointPay. Would it be possible to announce delistings more clearly?
Vladimir (CEO): We regularly delist tokens from the platform due to inactivity, low trading volume, or a significant drop in price. A dedicated team member handles token listings, liquidity, and market activity, ensuring that the platform remains efficient and competitive.
When a token is delisted, we do not typically make public announcements, as delisting is considered negative news—both for the token project and for PointPay. Instead, we notify affected users directly via email, informing them of the delisting and providing a timeframe to swap their holdings. If users do not swap by the deadline, we automatically convert the tokens into USDT at the current exchange rate.
This targeted approach ensures that affected users receive the necessary information without creating unnecessary market concern.
Diana (Host): For Learn and Earn campaigns, new requirements keep appearing each time. What’s the reason behind this? Aren’t you concerned it might discourage participants?
Vladimir (CEO): When we first introduced Learn and Earn, anyone with a PointPay account could participate. However, during the first campaign, we encountered a significant issue—a large number of users registered multiple accounts from a single IP address (particularly in Bangladesh). Since we didn’t initially have restrictions in place, we had no legal grounds to deny payouts, so we had to distribute the rewards regardless.
For the second campaign, we implemented stricter requirements, limiting participation to users from the European Union and selected other jurisdictions. This ensured that rewards were only given to users from regions that had high KYC completion rates and active engagement on our platform.
As we refined our approach, we also analyzed how other platforms, like Bybit, structure their Learn and Earn programs. Most of them require KYC verification, a specific jurisdiction, and a minimum balance to ensure genuine user participation. Based on these industry standards, we introduced the following eligibility criteria:
- KYC verification – to confirm that participants are real users.
- Jurisdiction-based restrictions – focusing on regions with high engagement.
- Minimum account balance – ensuring users are actively using the platform.
These requirements are essential because Learn and Earn is a two-way process—we want users to learn about our platform while ensuring that rewards go to genuine participants, not fake or duplicate accounts. It’s a fair system that benefits both PointPay and its active users.
Diana (Host): How are things progressing with the new Tier 1 listing?
Vladimir (CEO): The process is moving slowly, as we are still negotiating the best possible deal. Tier 1 listings are incredibly expensive nowadays, so we want to ensure that any decision we make benefits our ecosystem in the long run.
We’ve already had a Tier 1 listing experience with MEXC, but unfortunately, it didn’t go as planned. Their airdrop strategy led to a significant price drop, which made us more cautious about future listings. Because of this, we’re carefully evaluating whether a Tier 1 listing is the right strategy for us at this stage.
Additionally, the market has changed—it’s not 2019 or 2020 anymore, and securing a Tier 1 listing doesn’t automatically guarantee success. Instead, we’re focusing on strengthening our presence across different platforms. Currently, PXP is listed on four centralized exchanges:
- PointPay
- Bitrue
- MEXC
- WhiteBIT
Additionally, Meme City has launched PXP, and we are planning further expansions on decentralized exchanges.
At this point, a Tier 1 listing is not our top priority. Our main focus remains on enhancing the utility and adoption of PXP across multiple platforms.
Diana (Host): What are PointPay’s plans for using AI in 2025?
Vladimir (CEO): AI is an exciting direction, and we are actively exploring ways to integrate it into our ecosystem. In 2025, our focus will be on:
- AI-powered customer support – We are implementing an AI-driven system to enhance customer service and ticket resolution, making support faster and more efficient.
- AI-based portfolio management – We plan to introduce AI-driven tools to help users optimize and manage their portfolios more effectively.
Additionally, Meme City has already integrated AI token generation, allowing users to create AI-powered meme coins directly on the platform.
While these are the immediate AI initiatives, we are also monitoring long-term trends. AI integration, especially in areas like deep learning and predictive analytics, is still quite expensive. After the summer, we’ll assess new opportunities and determine what additional AI features we can implement based on market demand and technological advancements.
Diana (Host): Well, I think that was the last question. Thank you very much for all of your answers.
Vladimir (CEO): All right, great. I appreciate everyone’s time today. Apologies for going slightly over the hour, but I truly appreciate the support from Diana and the team in making this broadcast possible.
Thank you all for tuning in, submitting your questions, and engaging with us. I’ve done my best to cover everything in as much detail as possible. If you have any further questions, feel free to reach out to me on Telegram or via email—though it may take me some time to respond, as I don’t check them regularly.
It’s been an exciting month, and 2025 is shaping up to be a pivotal year for crypto. Let’s see how everything unfolds!
Wishing you all an amazing day, a fantastic weekend, and a great February ahead. Thank you once again, and take care!
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