Dear PointPay Family,
PointPay CEO Vladimir Kardapoltsev participated in a traditional AMA session on February 27th, 2025. He shared the latest news about PointPay, made several announcements, and discussed a lot of events within the platform!
Below is a summary of the AMA held on February 27th, 2025.
AMA Transcript
Vladimir, CEO: Hello, PointPay family! Welcome to our traditional AMA session. As always, I’m joined by Diana.
Diana, Host: Hello, everyone! Let’s begin by reviewing February’s highlights and sharing some exciting updates for the future.
Vladimir, CEO: Absolutely. February is coming to an end—just one more day until spring. Time has passed quickly, and while our biggest releases are still ahead, this month has been far from uneventful. Let’s recap what we’ve accomplished.
One of the key events was the Consensus conference in Hong Kong. Our representative, Igor—whom you may have seen on our Instagram and Twitter—attended, along with other team members. Consensus is one of the most significant industry conferences, with events in both Hong Kong and Toronto. I’ll personally be attending the Toronto conference in mid-May. If you’re in the area, feel free to stop by and say hello. I’ll be there for a full week, and I’m looking forward to networking, establishing new partnerships, and even taking a moment to visit Niagara Falls—a long-overdue experience for me.
Back to the Hong Kong event—Igor and the team had a packed schedule, meeting with many of our partners, including Stella and various payment providers. Strengthening these relationships is key as we work to integrate additional payment solutions into our platform. The conference itself was highly engaging, featuring influential speakers and extensive exposure to the Asian market.
The experience highlighted the differences between the Asian and Anglo-European markets. While the latter often prioritizes streamlined interfaces, the Asian market tends to focus more on functionality and profit-driven solutions. This perspective was insightful, and engaging with our partners in the region provided valuable takeaways.
If you didn’t have the chance to meet our team at Consensus Hong Kong, another opportunity is coming soon. I believe there is another event in Dubai—feel free to reach out to me directly for details.
Apologies for my absence on Telegram over the past few weeks. With so much happening at the company, it wasn’t my top priority, but I appreciate everyone who reached out. I promised to respond, and I will. In fact, I still owe replies to some of our key investors, and I’ll make sure to follow up soon.
As mentioned earlier, we’ll be attending Consensus in both Dubai and Toronto this year. Last year, the event was held in Austin, but due to concerns over potential sanctions, it was relocated to a more neutral jurisdiction—Toronto. It promises to be an exciting event.
If you're attending, we’d love to see you there! While I won’t be in Dubai this time, I will be in Toronto, so feel free to stop by and connect.
Speaking of partnerships, let’s discuss Meme City. Our collaboration continues to grow, bringing new opportunities to both communities.
This month, we launched two major initiatives, including the second round of the Learn & Earn campaign. The campaign is still running and offers in-depth lessons on Meme City tokens. By answering questions correctly, participants can earn real rewards. Many of you joined previous campaigns, so this time, we’ve made it more challenging. We want to ensure the rewards go to those who genuinely engage with the content, rather than distributing funds indiscriminately.
Additionally, we’ve implemented safeguards to maintain fairness. In earlier campaigns, participation was open to anyone who registered, but we found this approach wasn’t ideal. For example, during our first campaign with Stella, anyone could join simply by signing up. Later, for the second PointPay campaign, we restricted access to the European Union to prevent unfair participation. However, we still saw cases of users from other regions—about a hundred from Bangladesh—using VPNs to bypass restrictions. These participants were not eligible for rewards.
For this Learn & Earn round, we’ve introduced further safeguards. To participate, users must complete KYC verification and hold at least $1 in their account. While this has reduced the number of participants, we prioritize quality over quantity. Our goal is to create meaningful engagement rather than simply giving away funds. This approach is now standard in the industry—platforms like Bybit and KuCoin also require KYC verification and a minimum balance for Learn & Earn participation.
The campaign is currently set to run until March 17, but we may extend it further. The reward is 1.5 USDT—credited directly to your account, with no strings attached. If you haven’t participated yet, visit the PointPay website, complete the Learn & Earn tasks, and pass KYC to claim your reward. Remember, you must actively claim the prize, and all rewards will be distributed at the end of the campaign.
The second major initiative this month was the Meme City Token Creation competition. Initially launched in January, we extended it into February to encourage more participation. The competition is set to conclude today or tomorrow, but our marketing team may request an extension to attract more entries.
While we’ve seen users creating tokens, many haven’t fully followed the competition guidelines. We may revisit the rules to improve engagement and ensure better alignment with the intended format.
For now, the competition is still open—you have until the end of today to create your own meme token on Meme City within the PointPay Blockchain. The cost is minimal, around $2, making it an accessible and fun experience for all participants.
Beyond Meme City, we also formed an exciting partnership this month with Thagy Games. This project approached us to launch an IEO, aiming to build a crypto ecosystem featuring play-to-earn games. It’s an ambitious and challenging goal, but with the right approach, it has strong potential.
Initially, the IEO was planned for one week, but at the project's request, we extended the first phase to 10 days. The event recently concluded successfully, raising over $10,000—a respectable achievement given the current market conditions. Fundraising through IEOs is far more challenging today than it was in 2018 or 2019, making this result noteworthy.
If you missed the IEO, you can still add THAGY to your portfolio. The token may also be listed on the PointPay Exchange, pending further discussions with the project team. This was our first IEO, and we’re excited about what it means for PointPay’s future.
Another key event this month was our trading competition celebrating the Lunar New Year. It began in late January and ran until February 12th, featuring a $10,000 prize pool.
The competition was intense, with traders fiercely competing for the top positions. Congratulations to the three winners who secured the top prizes—well done, and thank you to everyone who participated! The rewards have been distributed accordingly.
We’re already planning the next trading competition for next month, so stay tuned. More details will be announced by our marketing team in the coming week.
Allright! I think that concludes our general recap.
Now, let’s address one of the most pressing topics—token prices. I’m sure many of you are interested in my thoughts on PXP, BTC, and ETH.
In February, PXP saw a decline of around 30%, which is understandably disappointing for holders expecting price growth and potential profits. As I mentioned in the last AMA, the market is currently experiencing a significant supply-demand imbalance. There’s more PXP available than the market can absorb, naturally leading to a price drop.
We are actively working on expanding PXP’s utility—introducing more ways for users to spend and benefit from it. Our goal is to drive demand and, in turn, support price recovery. Based on our projections, PXP should begin a gradual rebound in the coming months, likely before summer.
It’s also important to note that the broader market has experienced a downturn. Bitcoin, for example, dropped from its peak of around $110K to approximately $86K–$87K, marking a nearly 20% decline from its all-time high. This has inevitably impacted PXP’s price as well.
Another factor that will support PXP’s growth is marketing. We’re gradually rolling out the second wave, including YouTube and X (Twitter) promotions. Rest assured, neither I nor PointPay are ignoring the current situation. We remain fully committed to strengthening PXP’s position by:
- Enhancing our products
- Expanding PXP’s utility within the ecosystem
- Evolving our blockchain
- Attracting more users to increase demand
PointPay and PXP are highly ambitious projects with strong long-term potential. Our focus remains on delivering top-tier services and products to ensure sustainable growth.
Lastly, I want to remind you that PXP is a utility token, not an investment instrument. Regardless of price fluctuations, you can still maximize its value by:
- Reducing fees on our platform
- Using it to pay for blockchain transaction fees
- Staking it on our exchange
PXP is not a security; its price will increase as its supply decreases through active use on the PointPay platform and blockchain.
Speaking of marketing, I’d like to highlight some key changes happening at PointPay alongside the launch of our new marketing wave.
First, you may have noticed increased activity on X. Our posts are now more efficient, frequent, and diverse. To enhance our social media presence, we’ve expanded our team and introduced a dedicated person to manage our X account—Alina. Although she’s currently working part-time, she has already made a significant impact. In just two weeks, we’ve seen a substantial increase in engagement rates, likes, and subscriptions. Let’s wish her success as she continues to bring exciting updates, announcements, and possibly new competitions to our X community.
The second new addition to our team this week is Eugene, who is focusing on YouTube content. He’ll be working on shorts, engagement-driven content, and Google Ads for our YouTube channel. Additionally, Eugene will assist with formatting AMA sessions and creating interface videos, animations, and other engaging materials. Since Twitter and YouTube are key platforms for the crypto audience, this expansion is an important step forward in growing our community and improving content delivery. We’re actively experimenting in this area and looking forward to positive results.
One of the YouTube related changes will happen next month! We’ll be introducing a new format for our AMA sessions. Instead of a live session, we’re shifting to shorter, topic-based episodes while still maintaining the depth of content.
Here’s what to expect:
- A video recap covering key updates from the past month.
- A video announcement highlighting upcoming events.
- A dedicated Q&A video addressing community questions.
We’re still refining the format, so the recording process might remain the same, with the session being filmed as a single piece and later split into shorter segments. The goal is to make the content more digestible, easier to navigate, and more engaging. Many of you have mentioned that while the hour-long AMAs are great for accountability, they can be difficult to follow and search through. To address this, we’ll be experimenting with:
- Publishing both a full-length version and shorter, segmented videos.
- Introducing time codes for easier navigation.
- Potentially adding a 10-minute recap video for quick updates.
Eugene will be handling the editing and structuring of these videos, while Diana will continue to support the process. We’re committed to making our content more dynamic and user-friendly so you can quickly find the information that matters to you.
If you haven’t already, take a moment to like this video and subscribe to our channel. Don’t forget to hit the notification bell to stay updated! Your engagement helps us improve visibility on YouTube, and we truly appreciate your support.
From this AMA session onward, expect a more streamlined and accessible experience. We’re excited to experiment with this new approach and look forward to your feedback!
Before diving into user questions, let’s take a quick look at the current state of the crypto market.
For the second month in a row, crypto assets have remained relatively stable, though I’d describe the market as being in a waiting phase. We’ve seen a drop in Bitcoin and Ethereum prices, which happened for a reason, but I believe this is just a temporary setback. A steady recovery is likely on the horizon.
Right now, the U.S. plays a key role in shaping market trends—whether driving a surge or a decline. With ongoing crypto regulations in both the U.S. and the European Union, including the upcoming MiCA deadlines, major exchanges are actively securing licenses—PointPay included.
Additionally, the recent $1.5 billion theft from Bybit has shaken market confidence. However, we see this as an opportunity to regroup, refine our approach, and strengthen our strategy. Fortunately, this event did not directly impact PointPay. While a general decline in crypto prices affects market volumes, our business remains stable, with no exposure to Bybit.
Vladimir, CEO: That wraps up our company and industry updates. Now, let’s move on to user questions.
Diana, Host: How do you plan to use the PXP blockchain in the future? Also, what are its advantages over other blockchains?
Vladimir, CEO: Having our own blockchain is not just convenient—it unlocks significant opportunities for expansion, ecosystem growth, and new partnerships. Currently, several applications already run on the PointPay blockchain, and ongoing collaborations enable users to conduct transfers and store cryptocurrencies, including PXP, at minimal cost.
For instance, within Meme City, users can buy PXPs and withdraw using the PointPay network, benefiting from extremely low fees. While I recommend verifying this directly, the transaction costs are practically negligible.
The PXP blockchain is a fork of Ethereum, which means it inherits Ethereum’s core features and advantages. One of its key benefits is EVM compatibility, making it easy to integrate with other EVM-compatible systems. This is particularly important when projects approach us to list their tokens. If a token is non-EVM, integrating it into our platform is costly. While we may proceed if the project has strong community backing and potential, in many cases, the costs outweigh the benefits. However, EVM-compatible tokens are much easier to integrate—our developers can add them within about 30 minutes.
Beyond technical advantages, our blockchain offers unique ecosystem benefits, such as native PXP integration and deeper connections with PointPay services. For example, within Meme City, users can generate meme tokens using AI and deploy them on the PXP network, paying fees in PXP. This creates a deflationary model, increasing PXP demand over time. A similar trend occurred with the BNB chain—higher usage led to increased demand for BNB, making it more scarce and driving up its value.
We are also working to integrate the PXP blockchain more deeply into PointPay’s ecosystem. While it already supports PXP and some services, it still operates somewhat independently. Our goal is to enhance this integration by introducing new features and incorporating it more extensively into our products.
Additionally, by the end of the year, we expect more tokens to be deployed on PXP. We are currently in discussions with at least four projects that may launch their tokens on the network, potentially through a grant program. These negotiations are ongoing, but within the next three to four months, we anticipate seeing new projects deployed on the PXP blockchain.
In summary, the PXP blockchain’s main advantages are its EVM compatibility, low-cost transactions, and seamless token deployment. These factors make it an efficient and scalable solution for both users and developers.
Diana, Host: When will we get proof of reserves and the address for blockchain burns? What was the last burn address?
Vladimir, CEO: In a bureaucratic and highly regulated environment, completing these processes takes time and significant financial and legal resources. As I previously mentioned, we are actively working on the proof of reserves. Since reputation and reliability are paramount for us, we are carefully selecting a trusted audit provider. Even after making our choice, we must still define the audit procedures, finalize agreements, and secure necessary approvals.
Currently, we are in discussions with at least two companies regarding proof of reserves and its verification process. Once these negotiations are finalized, further steps will include obtaining approvals, conducting audits, and submitting the data to platforms like CoinMarketCap and CoinGecko. The auditor must be accepted by these platforms, and in many cases, they have their own auditing partners, adding another layer of complexity. Given the legal implications, we are approaching this process with caution, and I will provide updates as we progress.
Additionally, securing MiCA licenses is a priority for us, and proof of reserves is one of its requirements. Therefore, you can expect it to be implemented in due course.
As for the burn address, we do not have one yet because no burns have been conducted so far. Our current focus is on integrating the PXP blockchain into our services and increasing transaction volumes. While we are not ruling out future burns, there are no immediate plans, and a burn address will be announced when a burn is scheduled.
If you are referring to an address used for burning tokens through transactions, I will consult with our development team to see if this information can be provided. Some transactions have already taken place, and I will follow up on this. However, regarding a dedicated burn address for planned burns, we have yet to determine if it will be the same as before. I will discuss this with our blockchain team and provide further clarification once I have an update.
Diana, Host: When will aggressive marketing come?
Vladimir, CEO: Our initial marketing campaign was strong but did not fully meet our expectations. We are now gradually rolling out the second phase, preparing materials, securing contracts, and purchasing placements. While our overall strategy remains the same, we are refining our approach to maximize effectiveness.
We have a clear vision and target audience and are focused on the most efficient ways to reach them. As mentioned before, we have dedicated specialists for Twitter and YouTube. While some collaborations with Twitter influencers and KOLs yielded moderate results—around a 5% conversion rate—we found that direct advertising on platforms like Google, Twitter, and Facebook is more effective.
This marketing approach may not be flashy, but we continue to see a steady influx of new users through our existing channels. Some have raised concerns about Google Ads' traceability, but we operate through partner accounts to mitigate risks since crypto-related projects often face bans. Despite these challenges, we onboard approximately 1,000 new users daily, which we consider a solid result. While our customer acquisition costs are lower than those of top-tier exchanges, we recognize there is still room for growth.
Regarding aggressive marketing, we are actively promoting the platform, but large-scale sponsorships and high-profile advertising campaigns are not part of our strategy at this stage. Our focus is on sustainable, organic expansion while ensuring we can effectively serve our growing user base.
We are also refining our onboarding process to enhance user retention and engagement. This includes optimizing email communication, improving the user journey, and ensuring new users complete KYC and make deposits. Once these internal optimizations are complete, we will scale our marketing efforts further.
For now, our priority is strengthening our foundation to ensure long-term growth. With a steady daily influx of new users and ongoing platform improvements, we are confident in our strategic direction.
Diana, Host: How do you value PXP? At what price level would you consider the price recovery a success?
Vladimir, CEO: First and foremost, the valuation of PXP is entirely determined by the market, with traders and holders playing a key role in shaping its price.
Personally, I would like to see PointPay return to its highest ICO price. If I recall correctly, PXP was resold at approximately $1 to $0.8. Ideally, the token should reach a price level equivalent to the pre-ICO price, adjusted for the swap ratio. That would be a strong indicator of success in my view.
That said, I understand that the current price may not be satisfactory for some, but it's important to recognize that we are still in a phase of organic growth. Our platform has improved significantly, we have successfully launched our blockchain, and we continue refining our services. This was always intended to be a long-term journey focused on building a robust ecosystem rather than delivering quick short-term gains.
PXP is not an investment instrument—its value is purely market-driven. However, I firmly believe that as we attract more users to our platform and increase blockchain adoption, the demand for PXP will rise organically. Given our deflationary token model, this growth should contribute to a more balanced and sustainable price increase over time.
Diana, Host: How does the decline in PXP's price affect PointPay?
Vladimir, CEO: As PointPay's native token, PXP naturally plays a role in shaping our reputation and engagement with our community, particularly with those who participated in the ICO. While market volatility is an inherent factor, we recognize the concerns of long-term holders who have staked their tokens or retained them over time.
That said, many users actively utilize PXP for trading, gas fees, and other platform functions, meaning the circulating supply remains dynamic. This helps mitigate the impact of price fluctuations for active users. However, we fully acknowledge the sentiment among long-term holders and remain committed to strengthening PXP’s value through increased utility and adoption.
From an operational standpoint, PointPay’s day-to-day functions remain unaffected by PXP’s price movements. However, in terms of reputation and investor confidence, we understand that a lower price may raise concerns. That’s why we are continuously improving our products, expanding our user base, and enhancing the overall platform experience. As adoption grows, we believe that increased demand and utility for PXP will naturally drive a more favorable market position over time.
Diana, Host: It feels like PointPay's media presence is growing. Have there been any changes in this area?
Vladimir, CEO: Yes, absolutely. Our team has been actively expanding our media presence to attract new users and make our content more diverse and engaging. We've allocated additional resources to specialists managing our Twitter and YouTube channels, ensuring a more structured and effective approach to social media engagement.
In addition to ramping up paid advertisements, we’ve enhanced our SEO efforts, improving our visibility in searches. If you look at industry leaders like Binance, their strong social media presence plays a crucial role in user engagement, and we are taking steps in a similar direction.
Until now, our primary focus has been on developing new features and innovations, with most of our content centered around updates and announcements. However, we are now expanding our communication strategies, including email marketing and a more user-friendly platform experience. We’re also refining our onboarding process to make it easier for new users to navigate and engage with PointPay from the start.
Overall, we are steadily rolling out the second phase of our marketing campaign, increasing our media presence through strategic advertising and improved user engagement initiatives.
Diana, Host: How do you assess PXP's chances of growing alongside Bitcoin?
Vladimir, CEO: PXP and Bitcoin are not directly correlated. While they both belong to the broader cryptocurrency market, their price movements are driven by different factors.
Bitcoin’s recent price decline is a reminder that the days when its rise automatically led to growth across all cryptocurrencies are largely behind us. PXP, as a utility token, derives its value primarily from the expansion of the PointPay ecosystem—how many users join our platform, how actively they engage, and how efficiently we operate. These are the key drivers of PXP’s growth, rather than Bitcoin’s price movements.
That said, overall sentiment in the crypto market does have an indirect impact. A decline in confidence can lead to lower trading volumes, which in turn affects our business. However, comparing PXP to Bitcoin isn’t entirely appropriate. A more relevant comparison would be between PXP and BNB, as both are utility tokens tied to their respective platforms, supporting exchange operations and blockchain functionalities.
In summary, while broader market trends influence the industry as a whole, PXP’s growth is primarily linked to the success and expansion of the PointPay ecosystem, rather than Bitcoin’s price performance.
Diana, Host: What are the most significant upcoming releases?
Vladimir, CEO: Our plans are outlined in our 2025 roadmap, which is always available on our website and app. Here are some key upcoming developments:
- User Interface & Experience Enhancements
We are continuously refining our website and mobile app, with weekly updates aimed at making the platform more scalable and user-friendly. Right now, our primary focus is on optimizing the onboarding experience, ensuring a seamless transition from registration to first deposit, trade execution, and KYC completion. - PointPay Grant Program
We are preparing to launch a grant program for our blockchain, supporting projects that want to develop on the PointPay Network. Currently, we are in discussions with at least four projects about potential grants and launch strategies. While details depend on market conditions, we are actively working on structuring the program. - Enhanced Marketing Campaign
Our next phase of marketing is already in progress, with a greater focus on targeted campaigns and expanding our reach.
Additionally, our interface redesign is nearly complete, though there are still some refinements to be made. Overall, we are committed to continuously improving our platform, expanding our ecosystem, and increasing user engagement.
Diana, Host: Could PointPay shut down due to the drop in PXP’s price?
Vladimir, CEO: No. While PXP is an integral part of the PointPay ecosystem, a decline in its price does not pose a risk to the company’s operations. This is because our primary revenue stream comes from trading activity, not the token’s market value.
Of course, PXP remains essential to our platform, given its role in our blockchain and various products and services. A lower price simply means that users pay less in trading fees when using PXP. However, this has no direct impact on our financial stability.
The idea of shutting down due to a token price decline is far from reality. PointPay is one of the most advanced and versatile crypto platforms today. In fact, we’ve nearly doubled our user base recently, and our growth continues. While the decline in PXP’s price is disappointing, it does not threaten our operations in any way.
So, to directly answer your question: No, PointPay cannot shut down due to the drop in PXP’s price.
Diana, Host: Are there any plans to introduce banking services on the platform? Especially if regulations like those in the US evolve to support crypto integration?
Vladimir, CEO: Initially, our platform offered banking-related features, but we phased them out due to the high costs and complexities of obtaining and maintaining the necessary licenses. When a clear and unified regulatory framework emerges for both crypto and traditional financial services, we may consider reintroducing some of these features.
Currently, we do not plan to move fully into banking services. However, alternatives such as crypto cards remain under consideration. In addition, our platform supports multiple payment methods, and we are in discussions with new providers—including Alchemy Pay—with plans to add at least one new partner before the summer.
Users can stake, trade, and store funds on our platform with existing fiat compatibility, and we continue to evaluate opportunities to enhance our service offerings as the regulatory environment evolves.
Diana, Host: The final question for today! It consists of five parts, all about the current PXP price situation. To keep it concise, let's go with a quick Q&A format. Sound good?
Vladimir, CEO: Sure! Let’s start.
Diana, Host: 1. Token Buyback or Burn?
Vladimir, CEO: We have moved away from the idea of burning tokens, and there are no current plans to do so—although this option is not completely ruled out for the future. Regarding buybacks, PointPay has never implemented this practice and is not considering it at this time. Our strategy follows a different approach.
Diana, Host: 2. Creating Buying Interest or Demand for the Token?
Vladimir, CEO: Our focus is on stimulating demand for PXP by introducing new use cases. Users will have opportunities to spend PXP or benefit from holding it through staking. As demand increases, the price is expected to follow. The strategy is not a matter of choosing between interest and demand—they work hand in hand.
Diana, Host: 3. Incentives for Original ICO Investors?
Vladimir, CEO: We do not have specific incentives solely for original ICO investors. Our objective is to drive overall PXP price growth, thereby benefiting all holders. Long-term investors—who typically hold a substantial number of tokens—enjoy advantages such as reduced trading fees, as well as voting rights in the launchpad and token booster. These benefits effectively lower their trading costs.
Diana, Host: 4. Transparency and Accountability Regarding ICO Fundraisers and Company Profits?
Vladimir, CEO: Internally, we maintain detailed records tracking expenses and revenues through our financial department. ICO funds were fully allocated some time ago, and PointPay is now self-sustaining, with profits reinvested into platform development. Although we do not publish public financial reports, we provide additional information to our VIP PXP holders within legal limits. With upcoming MiCA regulations in Europe, more rigorous financial reporting may be implemented next year.
Diana, Host: 5. New Strategy for PXP Investors Facing Major Losses?
Vladimir, CEO: We remain fully committed to the long-term development of our project. While the impact of past initiatives is still emerging, we are carefully assembling the components of a comprehensive strategy. Changing direction midway would be counterproductive; therefore, we will stick to our current plan. Although the strategy may not yet appear completely coherent, we are confident that it will yield positive results over time.
Diana, Host: That concludes this session as well as the other questions. Thank you very much for your answers.
Vladimir, CEO: Thank you very much for your help, Diana — I truly enjoyed the quick-fire format, which kept us on track for an excellent one-hour session.
Thank you all for joining this AMA session. I hope I was able to address your concerns regarding the PXP price, overall market conditions, platform development, and upcoming releases and events at PointPay. We are gearing up for a new wave of marketing and are focusing on obtaining the MiCA license, which is critical for our European operations. In addition, we plan to expand our media presence, and next month we look forward to hosting an updated AMA session where you will see improvements in the management of our Twitter and YouTube channels.
Once again, thank you, Diana, and thank you all for your participation. Have a wonderful day and week ahead.
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